A new brand identity for Ithaka Press, a new narrative non-fiction imprint of Bonnier Books UK

Ithaka was named by the client after the kingdom of Odysseus, and his long journey home full of magic, discovery and exploration, is the subject of The Odyssey. Readers of Ithaka books are curious and hungry for new ideas and will similarly adventure into uncharted territory led by enthralling storytelling and a thirst for discovery.

From history and memoir to reportage and books about psychology or technology, Ithaka will publish the best and most urgent new non-fiction writing from the UK and further afield.

The new brand needed to strike the perfect balance in being appealing to authors of serious non-fiction content, having strong ties to the meaning behind the chosen brand name while also feeling timeless.

We created the Ithaka symbol, with the ‘I’ of Ithaka as the mast and the next page of the story as the sail, guiding the reader on a journey of magic and discovery, just as Odysseuss’s ship had once done. The symbol has a subtle nod to the Greek alphabet and is used in combination with the selected typeface which has a balance of traditional and contemporary.

The sophisticated and complimentary colours were chosen to reflect the sky and ocean once sailed upon and those of the readers on their voyages of exploration.

The result is an identity that balances the classical with a little playful lightness and magic, symbolising the journey of adventure and discovery that the readers will experience.

In the press
The Bookseller

“It was a pleasure working with Tom to develop a brand identity for a new publishing imprint. His enthusiasm, creativity and efficiency were always evident, and the resulting designs met the brief perfectly.”
Sarah Braybrooke
Publishing Director,
Bonnier Books UK