ZEIDLER GROUP
An animated campaign for the Zeidler Group – a leading tech-based law firm who are streamlining the way things are done. The campaign highlights the efficiencies of using their online legal services platform vs the old way of doing things.
The campaign was a playful and engaging series of illustrated ads, using simple messages brought to life with animation and promoted on LinkedIn.
The ads communicate the cost and time benefits that can be gained by asset managers who use these services. In other words, what the Zeidler Group offers is a no-brainer compared to the old way of doing things.
Well-known sayings were used for the messaging, bringing a relatable and whimsical angle to a normally quite straight-talking sector – generating curiosity and making the ads stand out from the competition. The looping animations and sound effects communicated the benefit of each service in an engaging and memorable way.
The brand illustration style and colour palette were used in different combinations, creating variation but also ensuring consistency.