A refreshed brand identity and website for Dash, a product from Brighton based software company Bright . Dash is the centralised home for all your brand’s digital assets, enabling you to organise them, find what you need quickly, share and deploy effortlessly, in a Dash.

The identity needed to have continuity within the Bright family of brands but with a fresh new look and feel that aligns with their growth strategy. The new identity required adaptable graphic elements that could be deployed across the brand along with iconography and a modular system for the website which makes it easily adaptable for future needs.

The idea of ‘speed’ is a key theme and selling point for the product – enabling Marketers anywhere to create content and deploy it efficiently. The new brand identity is designed to reflect this and be simple and clear at the same time – like the product itself. The solution is built around the visual cues of a dash symbol which are used to create an engaging graphic language that’s reflected across the brand, website and social to communicate the benefits of the product.

“We wanted a brand identity and website for Dash that reflected the quality and vibrancy of the solution itself. Tom understood this immediately and worked with us iteratively and collaboratively to produce a brand identity and website visuals that really do Dash justice. We are all extremely proud of our new website, and a big part of that is down to Tom’s experience and talent.”
Martin Wilson
Director, Bright & Dash