A brand identity for Twelve Point Audio, the home for audio original and audio-first content – an imprint of Bonnier Books UK .

Twelve Point Audio already existed as an internal imprint but not an external-facing brand – so this was an opportunity to build on its strengths and create a refresh of the identity, giving it presence, making it engaging, more memorable, digital-friendly and more aligned with the direction the Bonnier Books UK brand is taking.

From the launch of the new brand, the imprint will be almost entirely B2B facing which includes agents, authors and retailers.

We created a simple, modern logotype for Twelve Point Audio and transformed the ‘w’, within the word ‘twelve’, into a waveform to represent audio being integral to the brand while ensuring the logotype legibility isn’t compromised. The waveform is then used outside of the logotype as a graphic device and standalone symbol which can naturally be brought to life in motion and audio with a sonic signature.

The colour palette added just the right amount of energy and brightness and can be used flexibly by reversing the combination.

In the press
The Bookseller

“Working with Tom has been an absolute pleasure. From the initial briefing when he listens and asks pertinent questions, to the delivery of the original, imaginative first concepts and on to the final design; Tom is creative, perceptive and clear. We are delighted with the process and the end product and I cannot recommend him highly enough.”
Jon Watt
Audio Director, Bonnier Books UK