BLINK
A new brand identity for Blink Publishing, the flagship commercial adult non-fiction imprint of Bonnier Books UK ↗.
Blink publishing covers an array of chart-topping bestsellers and zeitgeist-capturing books, from popular culture, memoir, sport, music, true crime and gift, to big ideas, popular history and personal development, including Josh Widdicombe and Rob Beckett’s Parenting Hell and Robert Lacey’s The Crown.
Approaching its 10th anniversary, Blink were looking to celebrate the success of their first decade and look to the future as they expand their publishing to reach new audiences everywhere. They needed a new brand identity to represent a broader, bolder Blink.
Blink’s existing logo was admittedly busy, with an unclear symbol and the name and tagline all locked up together. The new identity needed to be clearer and bolder – nothing literal or gimmicky.
We went back to the original inspiration for ‘Blink’, with it representing how experts can instantly recognise the real deal. It speaks to expertise, instinct and an intuitive gut reaction. Blink’s books are there to excite, entertain and inform their readers, and are guaranteed to start conversations.
This idea of a moment, of impactful writing, and of excitement, inspired the new concept.
We designed the new identity to be less, but more, stripping it back to the two most essential elements – the name and the idea – combined to create a bolder, more forward looking representation of Blink, with an exclamation mark representing the impactful books that Blink publishes – ‘excitement in every word’.
The identity is clearer and more approachable. It works well on the big, bold books that Blink publishes.
The brand colour palette of Dark Teal and Light Grey has a contemporary feel, departing from the previous bright red. The imprint looks strong in black and white and can draw colour from the book cover and content too, allowing it to work flexibly.
The solution is simple, clear and concise.
“As we expand our ambitions and eye up the bestsellers of tomorrow, this new logo speaks to the boldness and breadth of Blink’s publishing – as well as its longevity, integrity and continued success.” Sarah Benton, co-CEO of Bonnier Books UK
In the press
The Bookseller ↗